WISH-TV
Renderon Broadcast Design was selected to redesign WISH-TV's news and branding package. Using WISH-TV's distinctive palette of red, black, and white with gold highlights, Renderon a full news graphics package which included news opens, lower-thirds, full-screen graphics, topicals, promotional graphics and large scale set animations. The designs have revitalized WISH-TV's branding and on-air appearance to be contemporary with a rich colorful palette that is filled with energy and excitement.
Complimenting the WISH-TV logo. the main elements featured within the new WISH-TV graphics package design are long rectangular box and bar shapes. Each bar has a sampled color from the overall palette. These are featured in every element of the new package including; In-Show, Franchises, Opens and Wipes ensuring compatibility and harmony with the new design.
WISH-TV Design Style
We created glass and metal textures that work within the palette wonderfully on the newly created elements, catching dynamic reflections